Segmentation direction of household energy storage field

Do segmentations based on general observable characteristics perform well?

Segmentations drawing on general observable characteristics and on energy consumption fared well with identifying several segments, but they performed worse with identifying the segments of technology minded (early-adopter) consumers, conservative energy consumers, and hedonic, entertainment-oriented consumers.

What is residential energy storage?

Residential energy storage is also known as home energy storage. The system deals with the series of batteries installed in a residential place. The system stores surplus energy to be used at a later time.

What if more than 60% of segmentation uses a characteristic type?

If more than 60% of the segmentations use a characteristic type to identify a segment, we would classify the approach as “strong”, if 40–60% identified a segment it is “average” and if less than 40% identified a segment with a characteristic type, it is a “weak” attribute for that segment.

What are the customer segments in electric utility business model studies?

The customer segmentations in electric utility business model studies remain general, typically distinguishing only between private/household and commercial customers [ 4, 13, , , ]. Facchinetti and Sulzer [ 67] and Hannon et al. [ 69] identify four customer categories of residential, commercial, industrial and farms (agricultural).